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5 hook formulas, mixed per generation
Question, problem-solution, curiosity, direct address, number-pattern. The generator rotates across formulas so you don't get 10 variations of the same opening line.
FREE TOOL — AD HOOK GENERATOR
Free AI ad hook generator
Generate scroll-stopping hooks for TikTok, Reels, and Shorts ads. Mix of question, problem-solution, curiosity, and direct-address formulas — pick what fits, copy what works.
Your output will appear here once you generate.
Why this works
Built around the formulas that actually stop scroll
02
3 to 10 hooks per generation
Generate a small set when you want quality, or a larger set when you want variety to A/B test. Each hook is a complete thought, not a fragment.
03
Tuned to your audience
Add an optional audience description and the hooks calibrate vocabulary, references, and pace to match. Skip it for general-audience copy.
Frequently asked
Common questions about the hook generator
A tool that drafts the first 1-2 seconds of a video ad — the part that determines whether someone keeps watching or scrolls. U-Gen's generator outputs 3-10 variations using formulas that have empirically been shown to retain on TikTok and Reels.
Five core formulas: Question ("Did you know..."), Problem-Solution ("Here's why your X keeps..."), Curiosity ("This is what happened when..."), Direct Address ("If you're a [audience], stop scrolling."), and Number-Pattern ("5 signs your X is..."). The generator mixes formulas across the N hooks.
3, 5, 7, or 10 per generation. We default to 5 — enough variety to pick a winner, not so many that decision fatigue kicks in.
Optional. Adding an audience description ("college students with side hustles", "new parents under 35") sharpens the vocabulary and references. Leave it blank for broader, less-targeted hooks.
This tool generates the hook text only — the first 1-2 seconds. The full U-Gen platform takes a hook (and the rest of the script) and turns it into a finished UGC video ad. Sign up free for 150 credits to generate the video.
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From hook to finished video
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